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“Sometimes there are practical constraints, the opposing side is unavailable or doesn’t want to comment yet. You must make this transparent and then try to contact the opposing side again the next day or the day after. You must do this on the vector online the same way as on the vector television.”
- Editor at Telebasel, translated from German
| The trust of the readership is the most important asset of a medium. Appreciate the trust that your users place in you and work to ensure that this trust remains or continues to be built. Be transparent about your sources and the generation of content; if AI methods have been used, this should be noted. Zentralplus, for example, works with a box under each online article where the sources for the article’s content are indicated and, if possible, linked. Watson transparently creates AI-generated images and turns them into a quiz: which image is real, which is AI-generated?
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