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BACK TO LOCAL MEDIA
| Not only the media professionals, but the medium or its brand itself should be present and tangible, for example through sponsorship, external events, and marketing campaigns. In the summer of 2023, Radio Südostschweiz (RSO) went into offices, construction sites, etc. in hot weather and handed out free ice cream – from a cool bag with the editorial logo and equipped with a camera, of course, so that the good deed and marketing message could be recorded and there was material for a story.
At Radio Fréquence Jura, brand loyalty starts much earlier: The birth of a baby can be reported to the station. The babies born in the region are then announced in the corresponding section – in collaboration with the local bank, which makes a deposit into the baby’s account. Share recommendation |
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