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BACK TO LOCAL MEDIA
“The children of today are the local media users of tomorrow.”
- German proverb, modified
| Create a bond between the users of your medium and you. Be it by covering club work, children’s drawing competitions or content for families and children – there are many ways to connect with the local community. Ideally, you will already create a connection or positive association with your brand among children, which makes them more likely to use it in the future. Vol.at from Austria has developed a special type of user engagement: everyone who visits the Vorarlberg news website can playfully collect Ländle points and then redeem them for prizes or entries into prize draws. This type of gamification is reminiscent of analog point collection at retailers, for example.
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