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BACK TO LOCAL MEDIA
| It sounds banal, but it should not be forgotten: The term journalist is not a protected professional title, but there are still some rules that apply in the professional community of journalists that are intended to protect journalism – including local journalism – and ensure a certain level of quality. Every local journalist, including freelancers, should know the journalist code and work according to it. If the code is not followed, consumers may perceive the media product to be of mediocre quality, which can lead to falling subscription numbers, which in turn makes it more difficult to sell advertising windows. Journalistic standards must be adhered to, communicated, and practiced in editorial offices. This should also be communicated to media users, to demonstrate to them how time-consuming journalistic work is and which quality criteria are pursued.
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